WHAT’S INDIVIDUALITY TO YOU?

In SS20 FIRE+ICE KICKS-OFF IT’S “FIREANDICEINDIVIDUALS” CAMPAIGN. FIRE+ICE turns the camera on like-minded individuals all over the world to share their unique stories. MANY different characters, based in New York, Munich, KAMCHATKA, COPENHANGEN and many more to come. Each is unique and tells an authentic story. What they have in common is a mindset – the FIRE+ICE mindset: Free-spirited, open-minded and always ready for the next adventure. KEEPING IT REAL. 

photos ARTON SEFA  |  concept + art direction campaign LUCIA GRANADOS  |  concept + creative producer + social NATALIE RIEDEL  |  videographer MAX THYLMANN